Workshop #3
Brand Collaborations
The Human-led Marketing Series: Brand Collaborations [VIRTUAL]
Thursday, 05 March 2026
09:30 AM PST
Webinar Session has ended now.
Workshop #1
Ambassadors + Influencers
February 5, 2026
9:00am - 11:30am
In-person: And-Co Offices
1575 W Georgia #200 Vancouver, BC
Virtual: Zoom
About the workshop
In this workshop module, Community Academy co-founders will explore how to cultivate meaningful brand relationships and translate them into thoughtful, high-impact collaborations. You’ll learn how brand partnerships fit within a broader community strategy, how to identify aligned partners, and how to design collaborations that create value for both your audience and your business.
The session covers the different types of brand collaborations—from content and event partnerships to product collaborations—along with the strategic thinking behind each. We’ll focus on the importance of relationships, clear intention, and mutual benefit, as well as the art of landing partnerships in a way that feels authentic and sustainable.
Through practical frameworks, real-world examples, and guided exercises, you’ll leave with tools to identify, pitch, and nurture brand partnerships that strengthen your community and support long-term growth.
Workshop Outcomes
- Understand how brand collaborations fit into your community strategy
- Know the different types of brand collaborations
- Grasp the importance of relationships and intention
- Understand the art of landing brand partnerships
What to expect
This session is designed to be interactive and workshop-style, with hands-on exercises, practical tools, and guided discussion throughout. You’ll collaborate with fellow attendees as we move through the material together, whether you’re joining in person or virtually.
For in-person guests, we’ll begin with time to mix and mingle over light refreshments from 9:00–9:30am, with the workshop running promptly from 9:30–11:30am PT.
Meet your hosts
Christa + Michelle are the co-founders of Community Academy and longtime practitioners of community-led marketing.
With decades of experience building and scaling community-based strategies, they’ve helped iconic brands like lululemon, Athleta, and Saje Natural Wellness foster deep loyalty, authentic advocacy, and sustained growth.
As workshop hosts, Christa and Michelle bring a rare blend of strategic rigor and real-world application — translating what actually works in practice into clear, actionable learning you can apply immediately.
About Community Academy
Community Academy is where marketing leaders learn to build what ads can’t buy: loyalty, advocacy, and long-term growth. We exist to help brands move beyond transactional marketing and design strategies rooted in real relationships. Our flagship masterclass equips marketers with the frameworks, tools, and practical guidance needed to make community a true competitive advantage.
Register today!
The Workshop Trio
Maximize your learning and your investment. Join all three workshops and walk away with a complete toolkit to design authentic events, collaborations, and ambassador programs that drive real impact.
Book before January 30th to save.
